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Inside Out

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Listahátíð í Reykjavík / Reykjavík Arts Festival
Windows of the Reykjavík Art Museum, Hafnarhús, Iceland
12–19 May 2010

I've always loved the advertising technology that I've seen covering busses and windows that lets the people inside see out—albeit dimly—but the folks outside see only the giant images. It's as if the whole world were wrapped in images and ads, as if every surface is not only itself, but something else as well. Playing with this phenomenon I have proposed putting windows and doors over the windows. An obvious idea, maybe; but if a very modern art museum can come off as itself and also a combination luxury hotel, fabric shop, and ordinary house—then that would be wonderful.

Also part of the Reykjavík Arts Festival: DB's Moral Dilemmas in downtown Reykjavík lightbox information kiosks, 11 May – 1 June 2010.

Click on any image below for more pictures

 

 
Installation views:
 
Windows
Merida Curtains
Entrance & windows
 

ABOUT:

Radio interview, Víðsjá (Radio 1) with Guðni Tómasson, 12 May 2010, Icelandic/English [18 MB MP3, 18:54]
Bannað að tala um Talking Heads, Morgunblaðið, 16 May 2010
Kastljós (The Spotlight) - TV interiew, RÚV (Icelandic National Broadcasting Service), 12 May 2010

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